Umbrella initiative for Cuban culture in Munich
corazoncubano.de
Corazón Cubano is the umbrella initiative for Cuban culture in Munich — billed as "Europe's refuge for Cuban culture," the counter-week to the city's Oktoberfest image. It ties together three pillars: the Agua Pichi festival every July, a year-round Cuban bar and venue, and ongoing community activities like monthly socials and language exchange, carried by an association (e.V.) in formation.
Problem: Cuban cultural activity in Munich happens through separate schools, events, and informal groups. There's no shared identity or organizing body that ties them together or gives the community a face.
Solution: An umbrella brand and future e.V. that gathers Cuban cultural initiatives under one roof, with a commitment to give back to Cuban music schools and teachers on the island. The website is the starting point — communicating the vision, the three pillars, and the path toward a formal association that can host events and represent the community.